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How to Build a Successful Business on Instagram from Scratch?

A business on Instagram means you are using your Instagram profile as a platform to sell products or services, build a brand and connect with customers. It can be for small business, personal brands, startups or even freelancers. It is free to use, gives a perfect platform to show products through photos and videos.

It helps in direct chats with customers, gives wide reach as there are over 2 billion users globally. You can sell anything on Instagram like clothes, skincare, art, craft, jewelry, e-books, templates, courses, coaching, photography, event planning, makeup etc. Instagram helps you turn followers into customers by building trust showcasing your offerings and engaging with people directly. Here’s a step by step guide for it. 

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Social Media Marketing: 5 Key Principles Every Start-Up Should Follow While Promoting Its Business on Social Media

STEP 1 – CHOOSE A NICHE AND BUSINESS IDEA 

To start a business, you need to first decide what you want to sell or offer on Instagram. It can be a physical product, digital product or service. You should start with your passion or skill. Are you good at making candles, clothes, or teaching someone? Go for it!!! Check demand for that genre or product. Search hashtags to see if there is demand. Check your competition, see what others are doing in your niche, note their strengths and think what you can do differently. Choose something you are confident about and can sustain. 

STEP 2 – SET UP AN INSTAGRAM BUSINESS ACCOUNT 

Download Instagram app or login from browser. Tap on profile picture. Go to settings leading to accounts wherein you have to choose “Switch to professional account”. Here select Business. Instagram business account is important because it gives you access to tools like analytics, Instagram ads and the ability to add contact information.

• Username- Keep it simple and searchable.

• Bio – Mention what you do, who you help and how to order.

• Profile photo – Your logo or neat product image.

• Contact button – Add your WhatsApp or email.

• Link in bio – Add a link tree or goggle form to order. 

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7 Strategies For Getting More Business From Social Media

STEP 3 – DEFINE YOUR BRAND IDENTITY 

Branding makes your business memorable and trustworthy. To define your brand identity- fix your colors, pick 2-3 shades and stick by them. Set a tone of voice according to your business. Pick whether to be friendly, fun, luxury or educational. Use Canva or hire a designer to make your logo. Fix fonts and styles for your brand which screams your business. Remember to stick to your style in every post to give it a recognizable look. 

STEP 4 – CREATE HIGH – QUALITY CONTENT BEFORE SELLING 

Instagram as a platform gives you customers in abundance but only if you build trust and engagement. As a content driven and direct communication platform, Instagram helps you to do free marketing. Make content at your marketplace. For starters, introduce yourself and your band. Upload behind the scene videos including making, designing, packaging etc. educate your audience about your product, its uses, benefits and unique features.

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Social Media Marketing: Follow These Low Cost and Effective Tips to Promote Your Small Business on Facebook

Post testimonials. Being a content driven platform, it offers various types of posts, use them wisely, like, post reels of making of the product, carousels about how switching to your product is better, stories containing polls, Q/A, day in life etc. and hold live sessions for product demo. Remember to use natural light, clear background and shoot in square format. 

STEP 5 – GROW AND ENGAGE YOUR AUDIENCE 

While selling your product and working on your business, consistency matters more than perfection. To grow organically – use relevant hashtags (10 to 20 per post), engage with others – like, comment and share similar content, run giveaways like “tag 2 friends and win !!!”, use stories daily to stay in your audience’s mind and collaborate with similar pages or micro-influencer. While trying to grow, boosting engagement goes parallelly. To boost engagement- ask questions in captions, use polls and quizzes in stories, respond to every DM and comment. 

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Use These 5 Ways To Build Your Business On Instagram

STEP 6 – SET UP A SYSTEM FOR TAKING ORDERS OR SELLING 

If Instagram shopping is available in your region, apply for it through the meta business suite. If not then, add WhatsApp business link in bio, create order form using google forms and use highlights for price list, how to order and customer reviews. For payments use razor pay, Paytm business etc. Clearly state delivery charges and policies. 

STEP 7 – LAUNCH YOUR BUSINESS 

Now that you have content, a few followers and a system to take orders, make a launch strategy. Create excitement among people by posting “SOMETHING EXCITING COMING UP”. Announce launch date. Offer discounts and freebies to the first 10 buyers. Share launch reels and stories for visibility. 

STEP 8 – USE INSTAGRAM ADS 

Once you have at least 9 to 12 good posts, run ads. You can do that by going to any post and choosing ‘PROMOTE’. Choose your goal, whether you want more profile visits, website visits or DM. Look for your target, set age, gender, interests and location. Fix your budget, start with ₹100 to ₹300 for 2 to 3 days. Promote a reel or best performing post to reach new people. 

Step 9 – MONITORING PERFORMANCE AND IMPROVE 

Use Instagram to check which posts got more likes/comments/shares etc. Look out for the best time to post. Analyze your growth in followers, reach and engagement. And after that use this data to post more works and improve your content and strategy every month. 

TIPS

  • Real growth takes 1-3 months of effort, be patient. 
  • Show your face to build trust. 
  • Always respond to DMs quickly. 
  • Post 3-5 times a week. 
  • Keep learning and experimenting. 

CONCLUSION 

Starting a business on Instagram is one of the most affordable and powerful ways to turn your passion into profit. With the right strategy, quality content and consistent engagement you can build a loyal community and grow your brand – all from your phone. Whether you are selling a product or service, Instagram gives you tools to reach your audience, connect with customers and succeed as a digital entrepreneur. So, take the first step, stay authentic and start building your business today!  

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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E-Commerce vs Reselling vs Wholesale – Which One is Right for You? 

In today’s digital age, starting your own business has never been easier. Whether you’re a student, a homemaker, or someone looking to leave the 9 5 hustle, you’ve probably heard terms like e-commerce, reselling, and wholesale. But what do they actually mean? And which one is best for you? Let’s break it all down so you can choose the path that suits your goals, resources, and lifestyle. 

E-COMMERCE 

E-commerce is the practice of selling products online, either through your own website or platforms like Amazon, Flipkart, or Shopsy. You can sell your own products or source them from suppliers. It has many advantages like having full control over branding and customer experience, enjoying high profit margins with right marketing and the power to build a long term loyal customer base.

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Haldirams From Bhujia to Billion-Dollar Buzz

In e-commerce you have the opportunity to automate business operations. Requiring upfront investments, involving customer service, returns and logistics and learning digital marketing tools and strategies are some of the cons of e-commerce. It is best for entrepreneurs with a vision for brand building, persons who can spend money, time and efforts and people looking for long term business growth.

 RESELLING

 Reselling means selling products manufactured or stocked by someone else, usually via platforms like Meesho, Shop101, or GlowRoad. You don’t hold stock or worry about packaging and delivery, these are handled by the app. In reselling, one doesn’t need to invest money on inventory. It is easy to start with just a smartphone. It is perfect for part time with zero risk if done properly.

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Creative Businesses: 5 Viable & Budget-Friendly Start-Up Ideas for People With Creative Mind

In this business, one needs to understand that there is a very low profit margin per product, one doesn’t have control over shipping and quality and it is hard to build a personal brand and loyal customer base. It is best suited for students, homemakers, or beginners. It is a good stepping stone for anyone looking for side hustle without investments and people who want to test the waters before going big.

WHOLESALE

Wholesale means buying products in bulk directly from manufacturers and selling them in bulk to retailers, shopkeepers, or other resellers. It’s a business-to-business (B2B) model that requires capital, space, and contacts. Here, high volume sales mean bigger profit per transaction. One involved in this business doesn’t need to deal with individual customers. This is great for repeat bulk orders if you offer quality.

This requires a lot of investments, has the risk of unsold stock if demand drops, needs proper storage, delivery logistics and connections in the market to find buyers. This is best for traders, distributors, or those with experience in supply chain. People who already have warehouse space and capital get the advantage and people interested in B2B business rather than retail should go for it.

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Who Are You – Entrepreneur Or Employee? Let Us Help You Find Out

CONCLUSION

In the world of online business, there are many paths to success but choosing the right one depends on your resources, skills, and vision. If you’re just starting out and want a risk-free entry, reselling is a great way to learn and earn.

If you’re ready to invest time, money, and energy into building a brand of your own, e-commerce offers long-term potential. And if you already have market connections and capital, wholesale can bring you big profits through bulk trading.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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UPI Killed Cash in 2025 ! Digital India

Digital India 2025: UPI Has Replaced Cash — Your Phone is Now Your Wallet!

India is no longer a cash-driven economy — it’s a QR-powered nation. From roadside vendors to luxury salons, everyone is now accepting digital payments through UPI (Unified Payments Interface). As we step into 2025, UPI has transformed into one of the world’s most advanced and accessible payment systems.

What does the digital payments landscape look like in 2025?

With widespread smartphone usage, UPI is now the most trusted and fastest way to make transactions in India. Banking has moved from branches to palms — right into the hands of millions.

The numbers don’t lie – UPI’s massive growth 

This graph clearly shows how UPI transactions grew from 12 billion in 2020 to over 145 billion by 2025, marking India’s leap toward a cashless economy.

Why has UPI become India’s #1 payment method?

1. Frictionless Payments

No need for OTPs, card swipes, or login delays — scan the QR and pay instantly.

2. Accepted Everywhere

From tea stalls to airports, every business now displays a QR code making cash nearly obsolete.

3. Secure and Smart

With UPI 2.0 and UPI 3.0, features like multi-layer encryption, debit/credit support, and auto-pay mandates have made transactions secure and scalable.

More than payments — it’s a fintech revolution

UPI is not just a government initiative. It’s now fueling startups, fintech apps, digital wallets, and small business integrations. Thousands of local vendors are going digital every month, thanks to this ecosystem.

  • If One QR Code Can Power a Nation, Why Not Build Your Own ‘Bada Business’?
  • India’s digital payment boom shows that even a simple idea like UPI can transform into a billion-dollar revolution.
  • Bada Business gives aspiring entrepreneurs the handholding support they need to enter fintech, launch digital products, or start their own scalable ventures.
  • Whether you dream of building a payment solution, integrating UPI in retail, or launching your own financial services — Bada Business helps you go from startup idea to IPO.
  • So don’t just use UPI — build on it. Turn your digital idea into a ‘Bada Business’ that contributes to a stronger, smarter, cashless India.
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Karnataka Board Results 2025: Thousands Failed, Are You on the List ?

The Karnataka School Examination and Assessment Board (KSEAB) has officially declared the results for SSLC (Class 10), 1st PUC (Class 11), and 2nd PUC (Class 12) examinations for the academic year 2024-25. Students who appeared for these exams can now check their marks online on the official result portal – karresults.nic.in.

📌 Latest Updates:

✅ 1st PUC Result 2025

✅ 2nd PUC Result 2025

⏳ SSLC Result 2025

  • Exams were held from March 20 to April 2, 2025
  • Results are expected in May 2025

📝 How to Check Your Karnataka Board Result 2025 Online:

  1. Visit the official website: karresults.nic.in
  2. Click on the relevant link: SSLC / 1st PUC / 2nd PUC Results 2025
  3. Enter your Registration Number and Date of Birth
  4. Click on the Submit button
  5. Your result will be displayed on the screen
  6. Download or print a copy for future reference

🔍 Details Required to Check Result:

  • Registration Number (as mentioned on the hall ticket)
  • Date of Birth in DD/MM/YYYY format

📢 Important Points to Note:

  • Due to heavy traffic, the official site may load slowly. Be patient and try again if needed.
  • The online result is provisional. Students must collect original mark sheets from their respective schools/colleges.
  • In case of any discrepancy in the marksheet, contact the concerned institution or KSEAB immediately.

🎯 Direct Result Links:

📆 Upcoming Events:

  • Revaluation/Rechecking Forms will be available shortly after result declaration
  • Supplementary Exam Schedule will also be announced soon

🗣️ Final Words:

Karnataka Board Results 2025 are finally here! Whether you’re checking your SSLC, 1st PUC, or 2nd PUC result, make sure you use the correct credentials and double-check your marks. For students who didn’t perform as expected, don’t worry — supplementary exams and revaluation options are available.

Stay calm, stay focused, and good luck for your next step!

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News

Microsoft 50th Anniversary Protest ?

  • Drama unfolds at Microsoft’s 50th anniversary celebration
  • Indian-origin engineer Vania Agarwal stages protest during live event
  • Accuses Microsoft of “war profiteering” through AI contracts with Israel
  • Microsoft responds by terminating employment

What Happened at Microsoft’s 50th Anniversary?

Microsoft recently celebrated its 50th anniversary with a grand event featuring tech legends Bill Gates, Steve Ballmer, and Satya Nadella on the same stage.

But the celebration took an unexpected turn when Vania Agarwal, a software engineer of Indian origin, stood up during the event and protested against Microsoft’s AI-related deals with Israel. Her act of defiance quickly grabbed headlines across the tech world.

What Did She Say?

In a powerful statement, Vania shouted:

“You have blood on your hands. All of Microsoft has blood on its hands.”

She claimed that Microsoft’s AI technologies were being used in Israeli military operations in Gaza, thus contributing to war efforts and civilian harm.

A similar protest had earlier been staged by Ibtihal Abusad, another Microsoft employee.

Microsoft’s Response

Following the protests, Microsoft terminated the employment of both Vania Agarwal and Ibtihal Abusad. The company stated that their behavior was:

  • Disruptive
  • Aggressive
  • In violation of internal policies

A Microsoft spokesperson said:

“We thoroughly evaluated their conduct and determined that it went against our values. They showed no remorse for their actions.”

Why Is This Making Headlines?

This incident has sparked debates for several reasons:

  • It happened in the middle of a high-profile company milestone event
  • A young Indian-origin woman boldly protested against a tech giant
  • The ethical implications of tech companies supporting defense operations have become a hot topic

Final Thoughts

This incident raises important questions:

  • Should employees risk their careers to stand up for their values?
  • Are tech giants silencing internal dissent?
  • Where is the line between free speech and workplace policy?

What’s your take on this controversy?
Let us know in the comments.

For more tech news and ethical insights from the startup and business world, follow us.

#MicrosoftNews #VaniaAgarwal #TechProtest #AIControversy #IndianEngineer #GazaConflict #BigTechEthics

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Haldirams From Bhujia to Billion-Dollar Buzz

In a move that has stunned both Wall Street and Dilli Haat, investors linked with SpaceX — the futuristic force behind Elon Musk’s space ventures — have bought a stake in Haldiram’s, one of India’s most beloved and iconic snack brands.

In 2025, this news isn’t just viral — it’s historic. Because it proves one powerful truth: “Made in India” isn’t just local anymore. It’s global.

What’s the deal?

  • According to reports, several key SpaceX investors, through private equity networks and growth funds, have bought a stake in Haldirams.
  • Though this isn’t a direct SpaceX investment, it’s a massive vote of confidence from some of the world’s smartest tech investors, who typically back only hyper-growth, IPO-ready companies. And now, they’ve chosen an Indian bhujia brand.

Haldirams: From street snacks to shelf space in global markets

  • Haldirams isn’t just a snack brand anymore — it’s an empire of taste, trust, and tradition.
  • From humble beginnings in Nagpur, it now spans across India and abroad — exporting to the USA, UK, UAE, Southeast Asia, and more.
  • With this new investment, Haldiram’s plans to upgrade its digital operations, expand globally, rebrand for international markets, and most notably — prepare for a potential IPO in 2025-26.

Why would SpaceX investors pick a snack brand?

Because in 2025, investors are no longer just betting on tech — they’re betting on scalable, mass-market brands with a strong emotional connect. Haldiram’s fits the model perfectly:

• High growth, driven by India’s booming FMCG and export markets
• Strong unit economics, due to manufacturing control and brand loyalty
• And most importantly — potential to go global with minimal cultural adaptation.

This is the first time Indian bhujia and laddoo have entered the same investment universe as satellites and Starships. And that’s what makes it special.

What’s next for Haldiram’s?

  • Haldiram’s is now gearing up for a global transformation — focused on cross-border branding, direct-to-consumer platforms, cloud kitchens, AI-led logistics, and fusion flavor innovation.
  • Imagine Haldiram launching a “Masala Hummus” line in the Middle East, or “Samosa Pops” in the U.S. — this is not far-fetched anymore.
  • The brand is also revamping packaging, onboarding digital influencers, and expanding via e-commerce to new continents.

Why this is bigger than just a funding headline

  • This isn’t just a business deal. It’s a signal to the world that India’s brands are ready to go global. It’s proof that the world is ready to consume not just our software, but our snacks, stories, and spirit.
  • Haldiram’s success is a symbol — for every small-town founder, every local snack maker, and every Indian entrepreneur who dreams big.
  • If Bhujia can reach the stars, why can’t your business become a ‘Bada Business’?

Haldiram’s story shows us that every desi idea has global potential if backed by vision, planning, and the right business strategy.

Bada Business gives small business owners and startup founders exactly that. With complete handholding support, business tools, marketing guidance, and IPO readiness, Bada Business helps you scale from local hero to global brand.

So dream big, plan smart, and build your brand — because the world is ready for your ‘BadaBusiness’.

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Rajdoot Bike: The Rise, The Reign & The Vanishing Act !

The OG Beast of Indian Roads

Picture this—dusty village roads, narrow city lanes, and one mighty beast roaring through them all—the legendary Rajdoot Bike! Back in the day, if you wanted a ride that screamed power, durability, and pure swag, Rajdoot was the bike to own. It wasn’t just a mode of transport; it was a statement! But then, just as dramatically as it rose, it disappeared into the shadows. What happened? Buckle up as we take you through the epic saga of Rajdoot’s rise and fall!

The Birth of a Legend (1962)

Flashback to 1962—Escorts Group, an Indian company, introduced 175, the first model of this soon-to-be-iconic bike. It was basically an Indianized version of Poland’s SHL M11, tweaked to survive our desi roads and rugged terrains.

Initially, had to fight tooth and nail to win the market. People were skeptical; after all, the mighty Bullet had already captured the hearts of biking enthusiasts. But fate had something else planned for Rajdoot, and its golden moment arrived in 1973!

How Bollywood Made Rajdoot a Superstar

Enter Rishi Kapoor in the Bollywood blockbuster Bobby (1973). The man rode into the big screen on a Rajdoot, and suddenly, the entire nation was obsessed! Every youngster wanted to channel their inner Rishi, racing down the streets on this stylish machine. Sales shot through the roof, and Rajdoot became an overnight sensation. If Instagram had existed back then, Rajdoot would have been the verified influencer of the biking world!

For nearly a decade, this bike dominated the Indian roads, becoming the heartbeat of speed lovers. It wasn’t just a ride; it was an emotion. But all good things must come to an end… and for Rajdoot, trouble was lurking around the corner.

The Decline: When Rajdoot Became “Old School”

By the early ’80s, the same bike that once ruled the streets began to feel outdated. No upgrades, no innovation, no glow-up. It was still rocking the same old-school look while newer, sleeker, and more fuel-efficient bikes were entering the scene. By 1983, sales dropped drastically, and Escorts decided to pull the plug.

But wait—the Rajdoot story wasn’t over yet!

The Grand Comeback: Rajdoot 350

Fast forward to the 1980s—Escorts wasn’t ready to let go just yet. They collaborated with Yamaha and launched the Rajdoot 350—a beast modeled after the iconic Yamaha RD350. This new version was meant to give Bullet a run for its money.

It was lighter, faster, more powerful, and incredibly stylish. With six-speed gears, a 350cc engine, and a top speed of 150 km/h, this bike was a rocket on wheels. It zoomed past the competition, leaving them in the dust. Even the Indian government took notice and started using Rajdoots for official duties in rural areas, thanks to its ability to tackle rough terrains like a boss!

For a brief moment, Rajdoot 350 looked unstoppable. But then, just like a plot twist in a thriller movie, things went south again.

The Final Downfall: Outpaced by Time

By the 1990s, Rajdoot faced its biggest challenge yet—modern competitors. New bikes from Hero Honda, Yamaha, and Suzuki hit the market with better mileage, smoother rides, and lower maintenance costs. Rajdoot, despite its raw power, was now too expensive and impractical for the average buyer.

No updates. No fresh designs. No competitive pricing.

It was like watching a king slowly lose his empire. By the late 1990s, Rajdoot sales plummeted, and eventually, production was stopped forever.

Rajdoot’s Legacy: Gone But Never Forgotten

Even though Rajdoot is no longer seen tearing up the roads, it still holds a special place in the hearts of biking enthusiasts. Many vintage bike lovers have preserved their Rajdoots as a tribute to an era gone by. Some farmers still use it to transport milk, proving that this beast was truly built to last!

Even MS Dhoni, the cricket legend, is known to be a huge Rajdoot fan—his very first bike was a Rajdoot!

So, while newer and shinier bikes rule the roads today, the Rajdoot legacy will always remain—an untamed beast that once ruled Indian streets like a true king!

What Do You Think?

Did you or someone in your family ever own a Rajdoot? What’s your favorite memory of this iconic bike? Share your thoughts in the comments!

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News

The Decline of Hotstar: Losing IPL, Losing the Game ?

The Decline of Hotstar: Losing IPL, Losing the Game?

If you follow the world of OTT platforms closely, you must have noticed a significant shift recently—Hotstar, once the undisputed leader of India’s streaming industry, is gradually losing its dominance. There was a time when cricket lovers had no choice but to turn to Hotstar for live streaming, but with JioCinema’s disruptive entry and changing market dynamics, Hotstar is struggling to retain its audience. So, what went wrong? How did a platform that once ruled the Indian OTT market start losing its charm? Let’s dive into the full story.

Journey to the Top

Launched in 2015, entered the Indian market when online streaming was still in its infancy. However, India’s undying passion for cricket made it an instant hit. The 2015 ICC Cricket World Cup and the acquisition of IPL streaming rights turned Hotstar into the go-to platform for millions of cricket fans. It reached a historic milestone in 2019 when the India vs. New Zealand World Cup semi-final was streamed live by a record-breaking 25 million viewers!

it expanded into football, kabaddi, and Hollywood’s biggest shows. The addition of Game of Thrones and Marvel’s blockbuster content helped it capture apremium audience. But then came a major plot twist!

Jio’s Masterstroke and Hotstar’s Downfall

The year 2022 marked a turning point when the IPL media rights auction took place. For Hotstar, retaining these rights was a matter of survival. However, Mukesh Ambani’sViacom18 swooped in with a whopping ₹23,000 crore bid and took away the IPL’s digital rights. The final blow came when Jio announced that IPL streaming would be completely free! The result? Millions of Hotstar users shifted to JioCinema overnight.

But cricket alone wasn’t the only reason behind Hotstar’s decline. Popular HBO shows like Game of Thrones and The Last of Us were also major attractions for premium subscribers. However, in 2023, HBO also cut ties with Hotstar, further weakening its content library.

Can Hotstar Make a Comeback?

Now, the big question—can Hotstar regain its lost glory? The short answer is yes, but only with the right strategy! Instead of depending solely on cricket, Hotstar must invest in original Indian content, gripping web series, and regional entertainment. If it fails to adapt, it risks becoming irrelevant in the ever-competitive OTT race.

Have You Switched ?

Did you once subscribe to Hotstar? If so, what made you leave? Have you moved to a different platform now? Share your thoughts in the comments!

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Business Case Studies News

Doordarshan: When TV Wasn’t Just a Screen, But an Emotion!

If you grew up in the ’90s, Doordarshan was more than just a TV channel—it was a part of your childhood heartbeat ! The electrifying “Shakti Shakti Shaktimaan,” the melodious hits of Chitrahaar, the mysterious tales of Vikram-Betaal, and the heartwarming simplicity of Malgudi Days—weren’t they all so close to our hearts? And when Ramayan and Mahabharataired, the whole house transformed into a temple. People would take baths, light incense sticks, and sit in devotion. Once the episode ended, prasad would be distributed! Doordarshanwas truly a golden part of our childhood memories.

The Beginning of Doordarshan

Today, we’re surrounded by the internet, OTT platforms, and private channels. But do you know who laid the foundation for television in India? Doordarshan! It started on September 15, 1959, as nothing more than an experiment. Back then, it was called ‘Television India.’ Slowly, it won people’s hearts, and by 1975, it had reached several major cities.

The Game-Changer in Indian Television

Before TV, people relied on the radio for news. But in 1965, when Doordarshan launched its first news bulletin, it was revolutionary! Then came ‘Krishi Darshan’—a show that fueledIndia’s Green Revolution. Teaching farmers about modern farming techniques, machinery, and technology, this program still airs today, making it India’s longest-running TV show!

The Era of Color Television

In 1982, when the Asian Games were broadcast in color, it sent shockwaves across the nation. For the first time, people moved from black-and-white screens to a world of colors! What followed was a golden era of television—‘Hum Log,’ ‘Buniyaad,’ and, of course, the epic sagas of Ramayan (1987) and Mahabharat (1988). During their telecast, streets would go silent, and people treated them as sacred rituals rather than just shows.

The Downfall: Where Did Doordarshan Go Wrong?

In 1991, economic liberalization changed everything. The entry of private channels like Star Plus and Sony, with modern content and high production value, reshaped the game. Meanwhile, Doordarshan remained stuck with outdated formats and storytelling. Though shows like ‘Shaktimaan’ and ‘Byomkesh Bakshi’ were hits, they couldn’t keep up with the competition.

Doordarshan’s Survival Strategy

To adapt, Doordarshan launched various channels—DD National for general entertainment, DD Bharati for culture, DD Sports for sports, and DD Kisan for farmers. However, it still failed to capture the audience’s attention. The 2005 hit show ‘Hawaayein’ created a buzz, but soon after, Doordarshan’s graph started dipping again.

Government Control and Slow Decisions

One major setback was excessive government control. News and content were tightly regulated, making Doordarshan lose its creative freedom. From the Emergency of 1975 to political propaganda, it became more of a government mouthpiece than an entertainment platform. This pushed viewers towards private channels, which offered fresh and independent content.

Can Doordarshan Make a Comeback?

During the COVID-19 lockdown, re-telecasting Ramayan and Mahabharat sent TRPs soaring! It hinted at a possible Doordarshan revival. However, the viewership largely consisted of old fans rather than new audiences. Now, the government has approved a ₹22,500 crore budget to modernize Doordarshan. If utilized wisely, this could bring Doordarshan back into the limelight!

What’s Your Take?

What are your fondest Doordarshan memories? Do you want it to regain its past glory? Share your thoughts in the comments!

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Vijay Shekhar Sharma: The Hindi-Medium Boy Who Made India Digital

Vijay Shekhar Sharma is the founder of Paytm and the face of India’s digital revolution. His journey is not just about building a company, but about breaking all limits—of language, money, and fear—to teach India how to pay through mobile.

Early Life and Education

Vijay Shekhar Sharma was born on July 8, 1978, in a small village in Aligarh, Uttar Pradesh. His father was a school teacher and his mother a homemaker. He studied in a Hindi-medium government school, where even understanding English was difficult. But inside him, there was a fire to do something big.

When he joined Delhi College of Engineering (now DTU) for higher studies, English became his biggest challenge. He couldn’t understand lectures or textbooks properly. But instead of giving up, he started learning English by himself—reading newspapers, listening to songs, and practicing every day until he gained confidence.

First Startup and Early Struggles

During college, Vijay fell in love with technology. In 1997, he launched a company called XS Corps that built websites. Along with a few friends, he also created a content management system similar to what WordPress is today.

He didn’t have a laptop or money. He worked from cyber cafes, coding late into the night. There were times when he didn’t even have enough money for food, but he never complained. He had a dream and believed in it with all his heart.

Start of Paytm

In 2000, Vijay started One97 Communications, which later became the parent company of Paytm. It offered value-added mobile services like caller tunes and alerts. But the real revolution came in 2010 when he launched Paytm—short for “Pay Through Mobile.”

At first, Paytm was only for mobile recharges and bill payments. But Vijay had a bigger dream—he wanted people to use mobile for everything, from buying tea to booking flight tickets. So he launched the Paytm Wallet, and soon, shops, autos, and businesses across India started accepting Paytm.

The Rise to Success

Paytm’s biggest growth came in 2016 during demonetization. With cash suddenly out of reach, India turned to digital payments—and Paytm was ready. In that one year, millions of new users joined Paytm and the company’s value grew rapidly.

In 2017, Paytm launched its own bank—Paytm Payments Bank. It then added services like Paytm Mall and Paytm Money. In 2021, the company went public with India’s largest IPO.

Challenges and Criticism

As the company grew, so did the problems. The IPO did not perform well in the stock market, and the company had to face financial losses and declining user trust.

Vijay also faced personal attacks and was even seen crying during a press conference. But he didn’t give up. He revised his strategies, strengthened his team, and worked hard to keep Paytmon top.

Paytm’s Present and Future

Today, Paytm is not just a wallet. It is a full digital ecosystem that offers payments, banking, investment, shopping, and more—all on one app. Vijay’s dream is to make India truly cashless, and Paytm is playing a big part in that journey.

                             Paytm’s Growth (2010–2024)

This graph clearly shows how Paytm’s user base grew rapidly between 2010 and 2024. From just 50 lakh users in 2010 to over 10 crore in 2024, the growth is nothing short of incredible. Demonetization acted as a major turning point, pushing the platform into every corner of the country.

Vijay Shekhar Sharma’s story is proof that dreams don’t need perfect English or a rich background—just courage and belief. He broke through language barriers, survived financial struggles, and built one of India’s most trusted tech brands. Today, he represents the face of India’s digital future.

At Bada Business, we believe in such stories of courage and transformation. We proudly support small businesses and new entrepreneurs, because together, we can make the Indian economy stronger.